As promised in our newsletter this month, we sat down with Heidi Kallett of the Dandelion Patch to get some invitation tips. Heidi also shared her perspective on current paper trends and invitation etiquette. After being in the industry for so many years and opening two successful storefronts between Vienna and Georgetown, we were so excited to have Heidi share some of her expertise with us!
Q: What do you love most about your job and what made you decide to open Dandelion Patch?
A: I love so many things about being in this creative, personal, and beautiful event world! But honestly, I mostly love that through our custom invitations we are permanently part of our client’s milestone events: babies, mitzvahs, weddings, birthdays and retirements. We really see the entire life-cycle of our loyal customers.
Q: With so many paper options and designs how do you help couples figure out which invitation design is best for them?
A: We believe that an invitation suite is the first glimpse into the details of the big day. Style, colors, texture and more… custom wedding invitations really reflect the personality of the couple. Usually, when couples come to us- they have an entire pinterest board dedicated to everything from florals to dresses! And as we all know- a picture is worth a thousand words. From a carefully curated Pinterest Board and a couple of dedicated hours, we can help a couple determine their style and create a custom and personal reflection of that style.
Q: What is the best advice you can give when it comes to invitations?
A: After 10 years of being in the business, I still find that many wedding publications and blogs promote incorrect timelines and etiquette. I realize that you can research online while you’re at work or at home in your slippers. However, a reputable stationer can help guide you through the many necessary choices between paper quality, printing methods, product options, design elements, and those pesky etiquette questions. Honestly, a good stationer will save a ton of time and many possible (and costly) mistakes.
Q: What is your favorite paper/invitation trend right now?
A: I can’t get enough of the watercolor ombre trends right now! Muted pastel palettes with shades of similar colors are hot, hot, hot. I think it takes a talented designer and stationer to pull of the ‘matching’ but ‘not matching exactly’ concept that is so very popular right now.
Q: What are some of your favorite invitations you’ve ever designed? (See below for Heidi’s top picks)
Photo: Michelle Lindsay
Photo: Dandelion Patch
Photo: Katie Stoops
Photo: Dandelion Patch