Save the Gown!

So the Summer Sample Sale has come & gone again…

Many congrats to all our brides that purchased their dream gown during our sale.
You’ve accomplished step one, you bought your wedding gown! A big check of your list…

Doesn’t it feel good….Sign of relief!!!!

Next it’s time to start thinking about your dress in the long run.

Now the preservation & cleaning information goes for ALL brides…

These are the next steps after you have worn, said your “I Do’s” & partied like a rock star during your wedding…

For years, we have been partnering with J. Scheer & Co.
for dress preservations after the big day.

Even in my years at Saks Fifth Avenue, Jonathan Scheer, president of J.Scheer Co, was my main & only guy to go to.

You never know if your daughter or granddaughter may one day want to wear your dress years from now…well I guess we can always hope that they love our gown.

But without proper preservations, your dress may not be intact for that long.

We interviewed our friend Jonathan Scheer & asked some
FAQ’s about the dress preservation.

Photo Courtesy of

Q: What is your background in wedding dress and fine apparel preservation?

: I have studied conservation science at both the Conservation Analytical Laboratory at the Smithsonian Institution and the Campbell Center for Historic Preservation.
Subsequent to this training, I apprenticed under Dr. Sarah Lowengard and at the tapestry conservation laboratory at the Cathedral of St. John the Divine, both in New York.
The focus of this work was training in conservation cleaning of historic textiles.

J. Scheer & Co. Featured in New York Weddings and Martha Stewart Weddings
Photo Courtesy of

Q: Can you give us a rundown on how your company goes about preserving a wedding dress?

We are not commercial dry cleaners and do not accept “in use” clothing (suits or other clothing worn daily).
First, we create a written condition report and treatment plan for each dress.
Every dress is unique, so each report is customized for your dress.
After I meet with my conservation assistants to review the condition report and treatment plan before cleaning of the dress with organic solvents and anionic detergents.
Each dress is then archived using conservation grade, inert and acid free materials so as to maintain and preserve the physical and chemical integrity of the material.
Then, the dress is packaged into textile conservation storage box.
The box is not sealed because sealing a box can promote the growth of mold and mildew.
Once the dress is returned to the bride, the dress is available for inspection by her at her convenience.

Q: How much do you charge for preservation of a wedding dress?

: The cost of our exclusive preservation service for most dresses ranges from $395.00 to $795.00,
depending upon the condition and construction of the dress and the complexity of the assignment.
Our price includes the preliminary inspection, cleaning, and repairs, as well as the return of your dress in our special long-term storage box with archival-quality preservation packing materials.
It also covers shipping and insurance from the time it leaves your hands until we return it to you.
The exact price is determined by the intricacy of the dress construction and the cleaning and restoration problems it presents.
Call us at (800) 448-7291 and we will provide you with a precise estimate for the preservation of your dress.
We also offer an extensive array of restorative services, in addition to our basic service, for which we will gladly provide estimates.
Q: How do I get my dress to you?

A: We have a national relationship with UPS.
Please call us and we will locate the nearest UPS store to you, and notify them when you will be dropping off your wedding gown.
UPS will package your wedding gown according to our strict instructions and ship it to us. We also offer complimentary pick-up and delivery in Manhattan for cleaning and preservation orders in buildings with doormen.

Q: How long should I wait before sending my dress to you?

: Stains cause damage to a fabric over time.
It is advisable to have your dress cleaned and preserved as soon after the wedding as is practical.
Generally, you can safely wait for up to six months after the ceremony.
Until you take your gown to be cleaned and preserved, keep it in a dark, dry place, storing folded or rolled in a clean white sheet.
Hanging is not recommended as it can cause stress to the fabric and create distortion.
Do not store your gown in plastic – such as a garment bag. Plastic will emit gases that will yellow the fabric.

Q: Should I send my veil, slip, and other accessories?
A: We ask that you send only your wedding dress and veil.
Please do not include dress accessories such as crinolines and corsets, or the rest of your outfit such as the garter, shoes, and bag.
These items are made of many different kinds of materials.
They are not designed to last forever and often include inexpensive materials that will deteriorate more quickly than the wedding dress itself.
Even worse, packing these items with your wedding dress can cause the dress fabric or decoration to deteriorate too!
Q: Am I allowed to look at my dress after it has been preserved?
A: Absolutely. In fact, we encourage you to open the box and inspect your dress regularly. When you remove the box, remember that your skin contains oils and salts that can damage delicate fabrics.
It is important that you wash and dry your hands carefully before handling your dress. Museum professionals often wear plain white cotton gloves like those we have supplied to you.
Clear a space that is large enough to place the box while leaving room to remove the dress. Remove the top of the box, and place it where you won’t accidentally step on it.
Open the Nomex covering. Untie the bow. Slide both hands under the whole dress and lift it out of the box.
Place on the space you have cleared. As you unfold the dress, note the way we packed it. You may wish to keep the archival tissue in the storage box so you don’t lose or step on it.

This how your gown arrives…

Photo Courtesy

Q: Where should a bride store her dress once it has been properly preserved?

A: Store the box flat, with the lid side facing up.
When you move the box, carry it so that it is as level as possible.
We have packed your dress so that it will not shift under normal circumstances, but flat storage will ensure this remains true.
Protect your dress from extremes of temperature and humidity, as these factors will encourage rapid deterioration.
All fibers degrade under high temperatures, and many may discolor permanently.
High humidity encourages mold and mildew, even on clean fabrics; therefore, it is not wise to store your dress in an attic or cellar.
Choose a storage place within your living quarters, but without much traffic. Inspect the box occasionally (once every 18 months is fine).

If you guys have any more questions, please feel free to ask below in “Comments”…


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